Monday, August 20, 2007

The Stock Market for Twenty-Somethings

This great article from the Daily Star talks about how Wallstrip.com is bringing the ever-so-exciting world of stocks and bonds to the younger generation -- sort of like YouTube meets Dilbert. Check out a sample below:


And, from Web Site Adds Zest to Investing (AZ Daily Star):

Indeed, Wallstrip has been described as the investing equivalent of YouTube — it's where stock culture meets pop culture. It's part of a new wave of social investment Web sites that feature blogging, videos and insights into the stock market aimed squarely at teenagers and the 20-something generation.

Launched in late 2006, Wallstrip has about 20,000 daily visitors and is growing, said Howard Lindzon, a venture capitalist who developed the site. A recent online skit featuring an actor mimicking James Cramer, a CNBC talk show host, garnered about 30,000 hits, making it Wallstrip's most popular feature.

No wonder Wallstrip caught the eye of CBS Interactive, which purchased it this spring for an undisclosed sum.

What's Wallstrip's appeal? "Simply, less is more," said Lindzon. "It's just a One-a-Day Vitamin approach."

While Lindzon directs the content, the real star is Lindsay Campbell, an actress turned host of a daily three-to-five-minute video chat that examines a top-performing stock, sometimes with a dose of campy humor.

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